British fashion designer Kim Jones greets the audience at the end of a Louis Vuitton fashion show in Paris on June 26, 2014
The firm Christian Dior announced on Monday the arrival of Briton Kim Jones as the new artistic director of the men’s collections, replacing the Belgian Kris Van Assche, who had held the position for 11 years.
The designer, aged 38, had been the artistic director of the Louis Vuitton men’s line since 2011, after passing through the Dunhill men’s fashion brand.
Jones will present his first collection in Paris in June and his mission will be to respect “the legacy of Casa Dior, creating at the same time a modern and innovative masculine silhouette,” the Briton said in a statement.
In Vuitton, the designer, who had announced his departure in January, promoted successful associations, such as with the New York brand Supreme, specialized in the skateboard universe, or with the artist brothers Dinos and Jake Chapman.
Shortly before announcing his appointment, Dior announced the departure of Kris Van Assche, 41 years old. “He will continue to exercise his creativity within the LVMH group and his new responsibilities will be announced soon,” according to a statement.
Pietro Beccari, president of Christian Dior Couture, applauded in the note the work of the Belgian, who created “a contemporary and elegant masculine silhouette”. “He wrote an important chapter in the history of Dior Man,” he added about the designer, whose style was marked by melting the classic costume with the influences “streetwear”.
Diplomate at the Royal Academy of Fine Arts in Antwerp, Van Assche worked for Yves Saint Laurent Man in 1998, before entering Dior, where he succeeded as artistic director to French Hedi Slimane in 2007.